🍽️ Off My Plate PR Campaign ft. Katherine Ryan
Brief: Drive awareness and media coverage with 75% of coverage in audience-relevant high-reaching, mass-targeting titles.
Concept: Off My Plate
Lead Message: As Brits reveal they have more on their plate than ever before, Gousto, Katherine Ryan and ceramist Margo in Margate team up to create a limited-edition plate range inspired by the nation’s dinnertime gripes.
Channels: PR, paid social, email
