🏋️♀️ Gousto Summer Health Campaign
Brief: drive awareness and uptake of Gousto’s comprehensive health proposition and the brand’s wider health positioning statement
Concept: Joe Wick’s Feel Good Fuel
Lead Message: Feel fantastic all summer long with mouthwatering health-hacked recipes chosen by Joe Wicks
Channels: PR, DP, paid social, email (solus, growth, brand/editorial)
Results: record-breaking consideration uplift of 20%
