Michael Rinaldi

Copywriter, creative & occasional hand model
🍕 Gousto x PizzaExpress 


Brief: tap into the World Cup frenzy by partnering with PizzaExpress to recreate restaurant classics at home 

Concept:  Pizza’s Coming Home 

Lead Message: Master the art of PizzaExpress at home with four top-of-the-table restaurant classics:

Channels:  PR, DP, organic social, email (solus, growth, resurrections, RAF, brand/editorial), contra-marketing 





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